What is a number pool and why does my agency need one?

A number pool is a group of phone numbers that work together on your website to track where your visitors are coming from. When someone lands on your website, CareFunnels automatically swaps the phone number displayed on the page to a unique tracking number. This way, when that visitor calls, CareFunnels knows exactly how they found your website — whether it was through a Google search, a paid ad, a social media post, or something else.

Imagine three people visit your website on the same day:

• One found you by searching on Google

• One clicked on a Facebook ad

• One typed your website address directly

Each of those visitors sees a slightly different phone number displayed on your website. When they call, CareFunnels records which number they called — and links it back to how they found you. You end up with a clear picture of which sources are actually driving phone calls to your agency.

Knowing which marketing sources are generating real calls — not just website visits — helps you make smarter decisions. For example:

• If Google searches are driving most of your client calls, you know your SEO is working.

• If a paid ad campaign isn't generating any calls, you can stop spending money on it.

• If direct traffic is your biggest source, your word-of-mouth referrals are strong.

The caller doesn't notice anything different. They see a phone number on your website, they call it, and the call comes through to your agency as normal. The tracking happens automatically in the background — no interruption to the caller's experience.

Settings → Phone System → Number Pools

Do I need to set up my number pool myself? No — your number pool is set up for you as part of your CareFunnels onboarding. If you're unsure whether yours is active, reach out to your CareFunnels account manager.

How many phone numbers do I need in a pool? This depends on how much website traffic your agency gets. Your CareFunnels account manager will help you determine the right pool size during setup.

Will visitors see different numbers every time they visit my site? Yes — that's intentional. Each visit gets a tracking number assigned to it so CareFunnels can accurately attribute the call to the right source.

Is there an extra cost for number pools? There is a small monthly fee per phone number in your pool. Your CareFunnels account manager can give you the exact cost based on your setup.