Setting Up Your Email Sending Domain

Having an email sending domain is crucial for improving deliverability and protecting your brand. Using a dedicated domain for sending emails (e.g., yourcompany.com) instead of a generic one like gmail.com builds trust with email service providers (ESPs). That trust signals you are a legitimate sender and helps ensure your messages don’t get flagged as spam or land in the junk folder. It also keeps your brand identity consistent across all communications.

Log in to the account where you manage your domain—this is usually your domain registrar (e.g., GoDaddy, Namecheap, Google Domains) or hosting provider (e.g., Bluehost, HostGator, WP Engine). Navigate to the DNS management area, which may be called “DNS Settings,” “Zone Editor,” or “Manage DNS.”

Home Care Marketing Pros will send you the exact DNS records to add. These verify that you own the domain and authorize the email service provider to send emails on your behalf. Typically, the records include:

• 3 TXT records

• 1 CNAME record

• 2 MX records

Add each of these to your domain’s DNS settings, carefully copying the values as provided.

After you’ve added the records, email support@homecaremarketing.com and let us know. We’ll confirm everything is verified and your sending domain is ready to go.